Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Even the best advertising campaign won't be equally effective on every consumer everywhere in the country. Market segmentation is a way to target your ads more effectively. A steakhouse wants to ...

Shikha Jain is a Partner at Simon-Kucher & Partners specializing in topline growth for companies in the Retail & Consumer Goods Space. To continue reading ...

If you've ever wondered why customers behave the way they do - then you're already thinking about psychographics. This marketing concept seeks to divide customers into groups according to their ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...

NEW YORK, June 7, 2011 /PRNewswire/ --Fewer than one-half of U.S. households are headed by married couples, yet more generations live under one roof than anytime in modern history. These are just two ...