“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...
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AI Companies Are Learning an Ironic Lesson as the People They Pay to Improve Their Chatbots Are Just Feeding AI Slop Into Them
"If these companies want quality data, then they should offer quality contracts." The post AI Companies Are Learning an ...
Data center moratoriums would be easy to read as fear of technology or hostility to business. That reading is wrong, and it ...
The role of the data analyst has evolved. At one point the data analyst’s job was pretty straightforward: Give the business data. From there, data analysts were told to present the findings in a ...
Having worked in various finance leadership roles in the technology industry both in Fortune 500 companies and in startups for almost a decade, there are few things I appreciate more than the value of ...
“In the future, the number of relevant data will grow, just like their availability in real time, their granularity and accessibility, but we will be able to exploit very little of the data potential ...
Many leaders misunderstand how to use data insights to drive their business, sometimes to disastrous effect. Nearly every action we take during our personal and professional life generates data, to be ...
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