Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

New solution combines contextual relevance with bespoke CGI-powered creative to deliver campaigns that adapt in real time to what audiences are experiencing in the physical world The launch addresses ...

Jivox, a personalized digital marketing technology provider, today launched a personalized dynamic creative optimization (DCO) solution for connected TV (CTV). Jivox's DCO for CTV helps companies ...

NEW YORK--(BUSINESS WIRE)--Today, leading global programmatic media partner MiQ and award-winning ad platform Contobox™ have announced an exclusive partnership that will improve Dynamic Creative ...

SAN MATEO, Calif.--(BUSINESS WIRE)--Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the launch of Dynamic Creative Optimization (DCO) for ...

AdsWizz, the technology company known for its digital audio advertising products, has launched a Dynamic Creative Optimization (DCO) platform for audio, a new capability on its AudioMatic and ...

Omnicom Media, an Omnicom (NYSE: OMC) connected capability, and NBCUniversal have co-developed a new solution to bring greater contextual intelligence and creative relevance to CTV advertising. The ...

Andy Moeck is CEO of ADISN, a creative optimization technology firm. AdExchanger.com: Why did you start Adisn? AM: We started ADISN because we were tired of seeing ads or having ads served to us with ...