First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...

“Divine am I inside and out, and I make holy whatever I touch or am touch'd from” (Walt Whitman) In any field of endeavor, there are core assumptions that serve as a foundation for more complex and ...

The fundamental concepts or assumptions on which a theory, system, or method is based. – Oxford Languages First principle reasoning breaks down complex problems into their most basic, foundational ...

Although the theory of lattice dynamics was established six decades ago, its accurate implementation for polar solids using the direct (or supercell, small displacement, frozen phonon) approach within ...

Traditionally, scientists discover new materials, and then probe them to try to better understand their properties. Theoretical materials physicist Craig Fennie does it in reverse. "We have been ...