Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Ever feel like your motivation keeps slipping through your ...

Opinions expressed by Entrepreneur contributors are their own. Gamification is turning a task into a game in order to motivate yourself to do it. The beauty of gamification is that the difficulty of a ...

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...

Apps like Duolingo and Pokemon Sleep are gamifying the lives of their users, but is that such a bad thing? Being human is hard work. There’s so much maintenance involved in our own personal welfare, ...

Marketers are adopting transparent, permission-based data collection as privacy regulations tighten. Successful gamification examples from Nike, Starbucks, and Duolingo show how accurate, enriched ...

In “You’ve Been Played,” a self-identified gamer warns against the dangers of imposing artificial incentives on all aspects of our lives. Credit...Brian Finke for The New York Times Supported by By ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

The financial world is changing fast. Companies are redefining how they engage customers. Gamification—adding game elements to non-gaming platforms—is driving this shift. It makes financial tasks fun ...