Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Consumers are more aware than ever of how their information is gathered and used. Thus, brands need a more transparent ...

QR codes have become ubiquitous short cuts for everything from account log-ins to restaurant menus, but are we at risk of ...

In order to improve customer communications and get better feedback on installation programs and services, Joint Base Myer-Henderson Hall will begin using QR codes, also known as quick response codes, ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

In today’s ever-changing digital world, there comes a time when we have to evaluate what we’re doing, why we’re doing it, and if it’s time to adapt a process to better suit our needs -- or pack up and ...