The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better ad.

Viewers of the World Cup Opening Ceremony are reacting online after the Fox network aired a FIFA commercial narrated by Matthew McConaughey just ahead of the event's kick off

Forget the wait and the restrained hype: brands have already scored the first screamers of the 2026 World Cup. Between ’90s nostalgia, impossible pop-culture cameos, and animations flirting with

Sports brands have always brought their own flavor to the FIFA World Cup. Over the years, the commercials created to promote their products have become iconic pieces and, in some cases, genuine cinematic masterpieces.

Nike received mixed reactions on social media for its latest advertisement for the 2026 FIFA World Cup, which included cameos from celebrities like Kim Kardashian and Travis Scott

AXED England star Cole Palmer appears with World Cup aces in a £30million Nike commercial — in an awkward gaffe for the sportswear giant.  The Chelsea midfielder, 24, was picked to line-up

Fox Sports cut to commercials during the second-half hydration break in the Mexico–South Africa match and returned after play had resumed. Rule violation: FIFA guidelines require broadcasters to return at least 30 seconds before play restarts;