YouTube is one of the most popular social media apps, with over a billion active users each month. The platform is home to almost all genres of video content that you can imagine, from long-form ...

I’ve been losing a lot of time to YouTube lately. I don’t even know why. In a down moment, I just find myself heading to the homepage and watching whatever comes up (usually weird Tears of the Kingdom ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

Over the years, the YouTube suggestion algorithm has become pretty complex. I’ve noticed that it can extrapolate my tastes very well based on my watch history, continuously tempting me to consume more ...

If your YouTube home feed feels suddenly different or less relevant, you're not imagining it—YouTube's February 2026 overhaul fundamentally changed how recommendations work, prioritizing micro-niche ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...