Explore alternative storytelling frameworks B2B marketers can use to engage modern audiences, including collective journeys, ...

Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers ...

Artificial Intelligence - Most enterprises are taking steps like improving crawlability and restructuring their content in ...

Catch up on select AI news and developments from the past week or so: Anthropic debuts Claude Opus 4.6 with multi-agent teams and expanded knowledge work focus. Anthropic launched Claude Opus 4.6 as a ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, April 17. Stay in the know.

Catch up on select AI news and developments from the past week or so: Meta integrates Manus AI directly into Ads Manager workflows. Meta embedded Manus AI, its autonomous agent technology acquired in ...

Catch up on select AI news and developments from the past week or so: ChatGPT in-chat apps bring brands directly into AI conversations. OpenAI has launched in-chat apps for brands like Spotify, Zillow ...

Catch up on select AI news and developments from the past week or so: OpenAI confirms massive funding round and unveils ChatGPT super app strategy. OpenAI secured a major funding round valuing the ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

For two decades, B2B marketing has optimized around predictable gatekeepers: search engines, social platforms, and professional networks. We built entire playbooks around ranking higher, nurturing ...

Catch up on select AI news and developments from the past week or so: Anthropic restricts Mythos model release due to unprecedented hacking capabilities. Anthropic is limiting access to its Mythos ...