A new feature in the Meta Pixel will use AI to automatically include additional information, such as product details and page ...

Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-click setup path for Conversions API - are ...

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

Timed to upfronts, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV and releasing a ...

The ad platforms will always tell you they are working. The question is whether you believe them, or whether you have your own data to push back.

A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors ...

Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers The post ...

Don't pull your hair out when ads interrupt your videos. I've found a few ways to skip or limit them.