A new study offers some of the strongest evidence yet that viewing art doesn't just move us emotionally—it changes how we ...

Wētā Workshop also worked with the Traditional Chinese Medicine Cultural Experience Center, which opened last year in Zhuhai, ...

Many art sets contain advanced brushes, paints and other supplies and are specifically marketed to adults and art students.

The media company led by MrBeast, the YouTube megastar whose real name is Jimmy Donaldson, has been sued by a former employee ...

A randomized experiment shows that even a few minutes of viewing artistic film can expand our thinking and trigger creative ...

Creatives who embrace innovation can stand out, reach wider audiences and build lasting careers. Check out why, how, and what ...

New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand assets are underutilized.

Less healthy food regulation brings new rules for food and drink brands, but for advertisers in many categories, restrictions ...

Once inseparable under Hollywood’s spotlight, names like Taylor Swift, Selena Gomez, Kim Kardashian and Paris Hilton once ...

Creative work moves beyond borders, devices, collaborators and languages - and now also moves at the speed of AI, writes MARC ...

Effective partnerships with artists can create lasting emotional bonds and require careful consideration of creative control and alignment with brand values.