Programmatic advertising is also becoming a larger part of Netflix’s strategy. Since launching its in-house ad tech platform, ...

Perhaps the booths that cropped up on my NAB 2026 itinerary and the sessions I squeezed in between simply skewed this way, ...

Nearly 50 days into the Iran war, disruptions to the global energy supply chain continue to grow. Though the U.S., Iran, and Israel agreed to a fragile cease-fire on April 7, the Strait of Hormuz ...

Maintaining the momentum of Zohran Mamdani’s historically successful election campaign has meant doing the little things ...

AI is becoming central to marketing as brands move beyond pilots to fully integrate it into strategy and execution ...

Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI ...

A coalition of anti-marijuana organizations is suing the Trump administration over a novel initiative set to launch this week to widen the availability of CBD and THC for certain patients by covering ...

Advertising is now attempting to make the switch from traditional to generative AI - regardless of how much it will cost ...

Meta is projected to overtake Google as the world's largest digital advertiser in 2026, earning $243 billion globally.

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...