Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

Microsoft has rebranded its ‘Xbox Fullscreen Experience’ to ‘Xbox mode’ for Windows, offering a streamlined console-style interface for all devices. PCWorld reports this change reflects Microsoft’s ...

Xbox Game Pass may get some less expensive tiers in the future to make it more accessible. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Chris Charla, the general manager of portfolio and programs at Xbox, has been with Xbox for 16 years, and worked on ID@Xbox for 13. He began in 2010 as the XBLA portfolio director, and has changed ...

Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the company's controversial "This is an Xbox" marketing campaign — because, ironically, "it didn't feel like Xbox." The ...

Dalton Cooper is the Managing Editor of GameRant. Dalton has been writing about video games professionally since 2011. Having written thousands of game reviews and articles over the course of his ...

This year marks the 25th anniversary of Xbox, and as part of its celebrations, Microsoft's gaming brand is collaborating with Fanta to offer a very 2001-coded celebration. Nothing is more 2000s than ...

After the main showcase, Xbox's Gears of War: E-Day Direct promises to take Gears fans "into the start of Emergence Day, offering new details, gameplay and insights about the hugely anticipated origin ...

Posts from this topic will be added to your daily email digest and your homepage feed. There weren’t many big names featured, but it was a surprisingly varied lineup of games. There weren’t many big ...

Microsoft has announced the bumper new batch of games coming to Xbox Game Pass in April on consoles and PC, and it includes the long-awaited arrival of Hades 2. This month's list is a meaty one, but ...

Expect news on Gears of War, Fable, and Halo. Expect news on Gears of War, Fable, and Halo. is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew ...