AI enhances marketing efforts, says Adobe Enterprise's Rachel Thornton, citing Ulta's approach to personalizing customer ...

At Adobe Summit, Adobe President David Wadhwani and evangelist Paul Trani walk Jon Fortt through Firefly as an all-in-one AI ...

Just in time for NAB 2026, Adobe has released into the Premiere Beta what might be one of its biggest feature additions in ...

Learn how to use Claude AI alongside Adobe Premiere Pro to speed up your video editing workflow and improve efficiency. This ...

Using Claude AI for Video Editing: Premiere Pro Tutorial for Beginners ...

Quick Cut for the Firefly video editor allows creators to upload their own b-roll or generate new footage and instantly turn it into a structured first cut When you purchase through links on our site, ...

Adobe is removing generation limits from Firefly, giving subscribers unlimited image and video generations across both its own models and supported third-party AI models, but you have to act quick.

Immigration agencies have been flooding social media with bizarre, seemingly AI-generated content. We now know more about what might be making it. The US Department of Homeland Security is using AI ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe Unveils New AI Models Adobe has unveiled some ...

Adobe is updating its AI video-generation app, Firefly, with a new video editor that supports precise prompt-based edits, as well as adding new third-party models for image and video generation, ...

Adobe Max kicked off today with a slew of announcements — mostly in the world of AI. But the company also used its creative conference to share that Adobe Premiere's video editing tools are being ...