With OpenAP, Weigel Broadcasting Co. advertisers have the ability to define audiences once and activate seamlessly across its ...

StackAdapt, the AI advertising and orchestration platform, has announced the launch of its dedicated Live Events campaign workflow designed to help advertisers ...

StackAdapt ( the leading AI advertising and orchestration platform, today announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV ...

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

We decode the events around The Trade Desk, tracing how audits, agency relationships and product shifts are converging to ...

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

The advertising industry’s fixation with tying media value to short-term outcomes using programmatic ad technology is causing it to overlook differences in media quality, according to a paper by the ...

StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today announced it has been named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, ...

March 18 (Reuters) - Advertising technology firm Trade Desk's (TTD.O), opens new tab shares tumbled on Wednesday as Wall Street analysts downgraded the stock after French ad giant Publicis Groupe ...